Challengers for Google?

Not likely, but there are an increasing amount of Davids to Google's Goliaths in the United Kingdom. Not important to us here in America huh? Try again. These are the situations where great companies are born, similar to how Larry Page created the Google monster that has started to take over the information world. Even if they don't overtake Google, I'd bet that this new competition will spawn off a set of information based companies. It's called under-ride creation, when small business attempts to challenge large business and establishes itself in something partly or totally unrelated.